SMS marketing forecast 2012-2016 (Infographics included)

SMS message and SMS marketing progress is on the topic of interest for today. There are a lot of talks over the “death” and ineffectiveness of mobile marketing.

Infonetics Research says that, despite the growth of the mobile Internet, SMS will remain a priority and popular communication mode for the next 4 years, for both personal and commercial use. And accordingly, SMS marketing will continue to take a leadership position, surpassing even the IM (Instant Messages).

According to Forrester Research, Inc. the advertisers will spend more than $ 8 billion on mobile marketing in 2016, up 38% over current spending, and the total revenue for SMS providers for the period of 2012-2016 will reach $ 1 trillion.

The number of mobile subscribers is expected to increase during the next 4 years – from 6 billion to 7 billion. The popularity and active spreading of smartphones will contribute the increasing of users who can access the Internet from their mobile devices. The high progress is predicted for online messengers and instant messaging via mobile Internet.

Read more information on the SMS marketing forecast for the years 2012-2016 in the infographics below (click the image to enlarge).

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Email Marketing Forecast for 2012-2016 (Infographic included)

Email marketing is still in progress. According to Forrester Research investigations the total money spending on email marketing will be equal to 63% of the budget, and The Radicati Group, Inc. confirms that almost half of worldwide email users will be in the Asia Pacific region, the home to China and India, two of the largest Internet populations.

During the next four years, the number of corporate email accounts will increase at a faster rate than consumer email accounts, as organizations continue to extend email services to employees who may not have had access to email in the past. Consequently most of the world’s email traffic is represented by a business mailing and mass email campaigns. In 2012, it is 89 billion email messages a day, and within the end of the 2016 the traffic will increase up to 143 billion.

Especially active expanding is predicted to mobile technologies, especially to a mobile email market. Growth within this market will be associated with the popularity of smartphones and the opportunity of a quick and ubiquitous access to emails.

But the email marketing progress is not the same as spam progress. Anti-spam technology will become more sophisticated and smart. In general, the amount of spam we receive will remain at today’s level – about 15% of e-mails received.

Check out to the infographics presented below (click on the image to enlarge) and find more about email marketing forecast for 2012-2016.

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Words that Boost Email Open Rates (plus TOP 6 Tips included)

Hey guys,

Hope you’re doing great! We all know how good subject lines are important, and that it’s a real art to prepare a good one for your email campaign. I’ve stumbled upon some statistics I want to share with you. I have TOP subject-line words that drive best results and open-rates for Hubspot and Mailchimp users. I will try to keep it short and easy-to-follow. Let’s start!

TOP words that boost email open rates for Hubspot users are:

secrete-salesawesomeskillsebookhelpfulshippingTOP words that boost opens for Mailchimp users:postsjobssurveyweek’se-newsletterissuedigestI would like to provide you with additional tips on most successful words to include in your subject lines. I’ve compiled these tips from different sources and I believe this will really boost your email campaigns. Please see below!If you ask me a question in your subject line, I will answer it in my head and just move on. Maybe I will not delete your email or report spam, but I definitely will not open it.We all like words like Improve, Skills, Successful, Better, Tips, Tricks, Techniques. Why? Just because we are curious and we want to become better, smarter and stronger – we always want more information. These words are real boosters.We all love secrets, secrets bring the great knowledge. Even if we know everything in the niche we will wait for a secret-content to check what the secret is.This isn’t Twitter. This is an email. This makes your recipients think you have so much awesome content that you need to save space and use “&” instead of “and”. Really!Just like with the questions in the subject lines. If you thank me in your subject line – it’s nice, but I will move on as I’m already satisfied with your email, without opening it. So better thank subscribers in the end of your email Best Words for Email Subject Lines

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