Hey guys,
Hope you’re doing great! I was always saying that it’s really important to make emails and ads, and all the campaigns in common, mobile-friendly. I’ve even shown you some statistics, but this time it’s really enough with few fresh digits. Please see the mobile statistics 2012 below!
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Hey guys,
Hope you’re doing great! We all know how subject lines and good email content are important and we really talk a lot about them. Imagine how your recipients scroll down their inbox full of emails, spending just seconds on each and every subject line. If your subject line is super cool (equals to misleading, as people do not believe in free things or super offers anymore) or too ordinary then your email message will not be opened. I would like to provide you with more tips and techniques on how to improve your subject line and email message content and make them even better! Please enjoy 
1. Personalize, personalize, personalize… Always! Personalization and list segmentation by interests are key methods to grab recipient’s attention.
2. Describe the benefits, not features. Not all of your email recipients are tech savvy, this means you should provide them with the info they can understand and accept – don’t talk much about your product’s features – tell them how this can help them, how this works and what they can achieve by using your product.
3. Use direct verbs and be clear. When you prepare your subject line or Call-2-action texts you should be 100% clear – it’s better to have “Download a free demo” text on the button, than just “Click here” or “Special Offer”. When a recipient knows what’s there or expects something – he’s more likely to fill your offer or test your product. Don’t chase clicks – chase conversions.
View the original article here
Hey guys,
Hope you’re doing great! I have another dose of nice statistics, this time on mobile email opens and more. What you will learn from these statistics:
iPhones and iPads dominate in mobile email opensMobile email opens, Consumer Services: 42.17%Mobile email opens, Financial Services: 40.13%Mobile email opens, Cable and Telecom: 35.85Mobile email opens, Retail: 35.56%No more spoilers – Statistics below!
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Hey guys,
Hope you’re doing great! As we all know delivery is the key aspect of email marketing, and all of email marketers do their best to increase delivery rates. Sure, this can be achieved in many ways, for example, by improving technical base (servers, SMTPs, etc) or by optimizing email message and working with the email list. But it’s always good to know the latest news from the “battlefield”, so please see the statistics on email delivery and email complaints below. Please enjoy!
P.S. More tips from the Return Path Report:
1. The highest complaint rates (~3%) appear in banking, social media, retail and corporate service niches. Other industries and niches have the complaint rate of 2% on average.
2. Social networking and gaming industry has the highest rates of unknown email recipients.
View the original article here
